With more than 15 years of success in bringing software-as-a-service (SaaS), enterprise software, and packaged software products to market, Joel York is a seasoned technology executive with broad experience across a wide array of industry sectors and international markets. His deep expertise in strategy, marketing, and operations includes business revenue models ranging from direct to consumer marketing to inside sales to field sales with transactions ranging from $50/Web subscriptions to $5M enterprise deals. In the course of his career he has launched new brands in new categories and revitalized mature products for increased market share. He has built and managed global sales and marketing operations covering over 50 countries, including local offices in the United States, UK, Germany, and India. Technically strong (BS Caltech/MS Cornell/MBA Chicago), he is equally comfortable with both inbound and outbound technology marketing and is well versed in the most current Web 2.0 marketing tactics such as SEO, SEM, blogging, RSS, podcasting, and social networking as well as traditional advertising, direct mail, telemarketing, and field marketing.