On Demand Software Marketing
The Internet has sparked yet another revolution in software. The long awaited ubiquity of broadband and mobile access is combining with Web 2.0, open source and IP-based convergence to create entirely new online B2C and B2B markets and is disrupting established industry sectors, such as telecommunications, publishing, entertainment, online marketing, and enterprise software. Static Web site-centric content is evolving into interactive, syndicated services, and traditional enterprise and desktop applications are morphing into on demand software-as-a-service (SaaS) and distributed Web services.
Affinitos provides marketing advisory and interim management services
for the rapidly evolving world of on demand software.
- Business Strategy
- Product Management and Marketing
- Marketing Communications and Programs
- Public Relations
- Project and Interim Operations Management
- Organization and Process Design